Ok, maybe enemy is too harsh of a term, I'll go with competitive colleague when referring to folks over on the Intel PR team who I have always had a healthy respect for during my time at AMD.
Recently I started following a few of my competitive colleagues from Intel on Twitter including Intel's social media strategist, Michael Brito. Last Friday, Michael posted a blog on finding and following friends from competitors on Twitter or other social media channels. I found it to be an interesting read, not only because it mentioned your's truly but also because it forced yet another reflection (they seem to be a daily happening) on how social media continues to change the role of the PR professional.
I've only been on Twitter for about 3 weeks but I have found it already to be an invaluable tool. In the case of my competitive colleagues, following them enables me to stay on top of the vast amounts of news they issue. As far as the press, bloggers and other industry-watchers, it has helped my team and I develop all kinds of new ideas for blogs or other campaigns that are geared toward the dynamic social media environment.
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Hey Phil - thanks for the mention. I appreciate it. Oh, I am actually in marketing, no PR; and I forgive you! :)
I agree with your sentiment. I am a human being (and a decent one might I add) before I am an Intel employee.
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